Mercedes Benz - Detroit USA
Motor show in Detroit City, 600 m² aluminium ice rink and 2 ice curtains 10 m high! Made by Ice Business and Mercedes Benz!
In 2007, at the world's most important motor show, the North American International Auto Show in Detroit, Mercedes Benz as ever put on the biggest show. The entire presentation area was iced over. In the background, two 10 m high ice curtains were lit up in all the colours of the rainbow. Even skaters and dog sleighs became part of the show. The Mercedes Benz brand is recognised world-wide as a leader in automotive engineering. We have to have the best when presenting our products. We have been completely won over by the advances of Ice Business (dealer of Ice-World) in mobile ice rink technology. In this connection we would like to express our heartfelt thanks to the whole Ice Business Team for their expertise in this project.”-Petra Wagner, DaimlerChrysler AG
In 2007, at the world's most important motor show, the North American International Auto Show in Detroit, Mercedes Benz as ever put on the biggest show. The entire presentation area was iced over. In the background, two 10 m high ice curtains were lit up in all the colours of the rainbow. Even skaters and dog sleighs became part of the show. The Mercedes Benz brand is recognised world-wide as a leader in automotive engineering. We have to have the best when presenting our products. We have been completely won over by the advances of Ice Business (dealer of Ice-World) in mobile ice rink technology. In this connection we would like to express our heartfelt thanks to the whole Ice Business Team for their expertise in this project.”-Petra Wagner, DaimlerChrysler AG
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